It is not a new sight to see people selling pirated music and films. one can be amazed , a movie which was released on friday is available with the hawker. There are numerous reason for piracy to survive and thrive.
1.In my home town Jodhpur , a few years back , if one had to see a English movie, one had no other choice but to rely on the video shops ,renting movies (pirated) . Though a few English movies exhibited in theaters were dubbed in Hindi.
2.Recently a Hindi movie called Baand Baja Bharat , was released. On a week off day , like this one (Thursday). I wanted to see the movie and cost (which I checked on website of multiplex) was Rs 500 per ticket.The multiplex uses differential pricing. And if one wants to munch something then it will cost another Rs 120 or so. The tickets are priced differently depending on the time of the show. So if a family of 3-4 wants to watch a new movie , then one may need to spend anywhere from Rs 1000-2500 approx.
3.The shelf life of music specially of movies is having the most shortest span ( particularly , Hindi music,of which I am aware to an extent) A music cd , will cost about Rs 170 or so. And to our surprise or disappointment a track or two are the best and rest of the stuff is either ok or just forgettable.
4. The sales of music is also getting affected largely because now the way of listening has changed . It is either digital( laptops , desktops) or music on ipods /mobile phones .
5.piracy exist because the producers of movie ( I can say so about Hindi movies) spend millions of Rs on lavish sets, costumes, item nos ( Munni Badnam huvi darling tera liya) foreign shooting and over priced stars and to find the movie didn’t had a story at all .Recently I happen to see a 3rd in series of a famous franchise in Hindi movie, which was suppose to be a comdey but fact is it was quite boring, lousy .And that movie was declared a Hit.The last movie I remember with a good story was Rocket Singh.
6.piracy is here to rule. In era of multiplex , the audience is a niche segment.More over a movie even before it is released books profits by selling music rights, television rights, overseas release rights, release rights in local market, product placements in movies and lastly the movie rights on DVDs, VCDs format.To a producer may be his movie is a product and on which he has booked his profits.
7.Recently 3 idiots ( Hindi movie) was released on DVD . And the collectors edition was only launched with price tag of Rs 550/600. And at the same time the movie was also been shown by one of the cable channel.Then the movie was released on regular edition with price tag of Rs 300 or so.While the original release took a few months and the hawkers were selling the same from next few days of release of movie.
Lastly as a nation, we have not understood the concept of the INTELLECTUAL PROPERTY , including myself.To us the movies are nothing but a lousy way of entertainment with some Naach, Gaana , todha dekha , todha sarmana.And the regular bolloywood stuff.
” IT DOES NOT HURT US BECAUSE WE ARE NOT THE OWNERS OF THE COPYRIGHT , WHICH WE VIOLATE.AND THE OWNER MAY NOT FEEL THE PAIN , AS HE MAY NOT CONSIDER MANGO PEOPLE( AMMA ADMI) HIS AUDIENCE”