Today morning, I did keep my newspaper aside to blog . I could not contain myself. The sense of humor is quite essential . And the creativity of ad makers is amazing and confrims. Couple of days back I had read, airtel increasing tariff of the calls in certain circles .And as we understand despite the call rates being the lowest but the telecom companies are not making any money from calls made. Precisely the ARPU ( average revenue per user) has declined. The source of revenue for the telecom companies until very recent were and are VAS that is value added services like Sms , ringtones etc…. And since the high invest in the 3 G is the bet which the telecom companies are taking on. Today morning I was seeing the add of Idea 3G ,featuring Abhishek Bachan ,tickled me about the population control. I think it is high time ,a study should be conducted if not yet, to ascertain the co-relation between population and TV sets and cable at homes in India.I remember a scene from a comedy sitcom,where the conversations ends up since we didn’t have television at home ,we ended up having children.The contraceptive industry should hit back hard . The pleasure of having sex should not extinct because aunties of yesterday’s era doesn’t want to have grey hair or wrinkles and cricketers becoming entertainers .Who the hell would read the sections in Times of India with tips for having great sex , smooth sex with lot of steamy pics of smooching and lip locking ? What will happen to the sales of the Musli power , cut out of which are there in public transport buses behind each seat? An article read face book and twitter are as dangerous as drugs ,possbily we know the reason of death of Amy winehouse and soon there shall be deaths reported due to social networking sites as well and above it to add fuel to fire 3G is here. Fortunately or unfortunately Ash and Abhishek conceived before the 3G. May be days are here when there shall be Is raat ki subha hogyi( this night shall see the light of the day). I beg the telecom companies not to snatch away the cheapest way of fun and frolic,which ensures a healthy life despite of having a sedentary lifestyle.There are many like me ,who would love to master the legacy of Vatsyayna and contribute to the bottom line of contraceptive companies as and when we get our license (marriage).