WHAT LIES BENEATH – An app that bares all.

A couple of days back , this piece appears in TOI. Moosejaw, a retailer which focuses on outdoor recreation apparel and gear for snowboarding, rock climbing, hiking, and camping, introduced an new app – X-ray augmented reality app . See it for yourself. And the most interesting aspect of the company is , it does not sell underwear or lingerie. And the sales have gone by 37 %. That is interesting use of technology. The question is what lead customers buy, was it the actual product or festive season or the app or just the Moosejaw madness?

 

Note:- Title and the 1st pic appeared in TOI on 21.12.2011
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s